How can McDonald's turn a profit on these outrageous deals?
The short answer: they probably aren't, at least not yet.
McDonald's is probably losing money in the short-term in order to gain customers over time, Sean O'Keefe, a professor in the Food Science department at Virginia Tech, told Business Insider.
If McDonald isn't turning a profit, it is our gain.
http://www.businessinsider.com/mcdonalds-dinner-box-strategy-2014-6
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